2026 State of AEO Report

Author

Elvin Ng
May 21, 2026

In partnership with

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Capturing attention across TV, search, and social is harder than ever.

Now there’s a way to reach high-intent audiences during the planning phase, on the biggest screen in the house.

Worth a look if you want to prove the value of spending on TV.

$20K+/mo on Google Ads? See what you're missing

Echelonn audits ecommerce accounts spending $20K+/month on Google Ads. Most are leaving 15-30% on the table in campaign structure, feeds, and tracking. 300+ brands. $15M+/mo managed. Book a free audit and we'll show you the gaps.

2026 State of AEO Report

A year ago, most marketers weren't thinking about AI search. Now it's one of the fastest moving channels in the industry and nobody has a playbook yet.

So we built one. We surveyed hundreds of marketers to find out how they're approaching answer engine optimization, where they're investing, what's actually working, and what isn't.

The result is the 2026 State of AEO Report. Real data. Real strategies. A clear picture of where AI search is headed and how to get ahead of it.