Attention Span Are Shrinking

Author

Elvin Ng
December 23, 2025

In partnership with

Attention spans are shrinking. Get proven tips on how to adapt:

Mobile attention is collapsing.

In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.

That’s a 35% drop in only 7 years. And a massive challenge for marketers.

The State of Advertising 2025 shows what’s happening and how to adapt.

Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.

Get Your Content Ops Workflows Right in 2026 - Best Practices

Want to manage and monetize your content to the fullest in 2026?

Join Forrester Research and media execs with experience spanning ESPN, Comcast, and Disney on January 14, 2026, at 10am PT/1pm ET.

Get actionable insights and perspectives from the leaders who built and transformed top media and entertainment organizations.

The New Enterprise Approach to Voice AI Deployment

A practical, repeatable lifecycle for designing, testing, and scaling Voice AI. Learn how BELL helps teams deploy faster, improve call outcomes, and maintain reliability across complex operations.

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